The launch of two giant private space exploration capsules into the moon has created an enormous media interest in this new business venture led by PayPal entrepreneur and San Francisco Bay Areaite, Tesla Motors CEO, Elon Musk. Since the announcement of these capsules in July, there has been an abundance of leaks about the company. However, only a small number of what I have read on the web has given me any real insights into the inner workings of SpaceX-Elon Musk. Today, I will give you the top ten secrets about SpaceX-Elon Musk that should give you some insight into what exactly this company is doing.
The first one of my top ten secrets about SpaceX-Elon Musk is that they are building the biggest and most powerful Model S saloon ever built. They will use this vehicle for weddings and other occasions when lots of people are invited to be guests of honor. This would also explain why they have not announced any sales of their first production vehicle. If they were going to do this, they would announce it in the fall when the car is not expected to be delivered. The company has a name for the vehicle, and that is the Model S.
The next of my top ten secrets about SpaceX-Elon Musk is that they are paying for every person who wants to be a member of the team. This would indicate that they are taking the Model S program very seriously indeed, and it would appear to me that they intend to follow through with their promise to deliver the cars on time and within budget. It would also indicate that the company believes in the company mission as well as their own. There is no room for experimentation here at all, they must deliver. Their financial plan includes paying for at least two more production vehicles as well.
The third item on my list of top ten secrets about SpaceX-Elon Musk is that he takes a very innovative approach to business. Instead of spending tons of money on fancy advertising and marketing campaigns, he prefers to create short videos and commercials to promote his products. He calls these "guerrilla marketing" tactics. He believes that they will drive in more customers than traditional marketing methods because people will be more comfortable watching something that is in a raw form rather than watching something that is preplanned and highly edited. The bottom line here is that he takes a very innovative approach to business.
The fourth item on my list of top ten secrets about SpaceX-Elon Musk is that he has a highly creative team working for him. He clearly has a lot of support, especially from his mother. He clearly set a vision for the future, and his staff is clearly dedicated to executing his vision. He clearly has a plan for the long term, and he is willing to change that plan to ensure that he is always moving toward the future. He is willing to take risks, and he is willing to invest in failures if it means that he can learn from them.
The final item on my list of top ten secrets about SpaceX-Elon Musk is that he supports his employees to the best of his ability. He gives them bonuses, promotions, praise, and even criticism when necessary. It is rare that you'll ever find a CEO that openly shares their goals and their failures with their employees. There are only a few CEOs that will openly discuss their successes and their shortcomings with their employees. When you work for someone like this, you know that the sky is the limit.
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